ABOUT
Welcome! I’m Em. Short for Emma. The Em behind the pen.
It is true, I started this business so I could write for a living. But I’ve come to realise that actually, the thing I most enjoy about this business is not the writing. It’s helping businesses reach their customers and grow their businesses through copywriting and content.
Some other important things to know:
I’m a sole trader, so you’ll only be dealing with me. Lucky you!
I don't have a niche. Over my 15 year career I’ve written for accountants, civil engineers, real estate agents, dog trainers, cabinet makers, tertiary educators and more.
I’m qualified, not just experienced. A marketing degree, plus certifications for copywriting, SEO and freelance content writing. So whatever it is you need to write, I can write it.
I’m Sydney born and raised, but I work with clients all over Australia, thanks to the magic of Zoom, Google, Skype and plain old fashioned phone calls.
“Penned by Em has been instrumental in helping build our brand. We have been working with Emma for just over a year and she makes the whole process so easy and stress free. I would happily recommend her for collaborative, honest and reliable service.”
— Dahlia’s Cafe
My Services
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After assessment and planning comes the writing. I’ll write your papers, blogs, emails, socials, brochures and scripts using our agreed strategy and key words. Find out more →
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Your customers have arrived on your page, but will they stay? Make certain your website clearly explains your benefits and encourages your customers to take action. Find out more →
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It’s not all about digital. I also write business critical documents like annual reports, brochures, tenders and applications. Find out more →