CONTENT WRITING
I want to create the best content for you and your business. And I would love nothing more than to dive right into the writing.
But experience tells me that creating the best, most effective and most valuable content requires analysis and planning. And luckily that’s something I enjoy almost as much as writing. Find out more about how I use Audit and Strategy to build you the best content.
How I can help
Articles
Professionally written and researched articles, deep diving into your selected topic and including expert opinions and interviews. These can be featured on your site or offered to other websites to be published. Articles build your backlinks, build your reputation as a source of trust and build a strong content foundation.
Word count depends on the subject and can range from 600 to 2000 words.
Blogs
Similar to articles, blogs are well-researched, full of useful and entertaining information (just minus the expert opinions and interviews). The strategy we have created will define the topics covered. I will create blogs that match the keywords and phrases people have been searching for. Blogs that provide the answers to customers questions and draw them to your website.
Blogs work best in a team. That’s why I offer a minimum five blog package, to give you the best value for money. The word count is between 250 and 500 words.
Socials
Don’t just rely on your website SEO to get you seen. Incorporating links to and snippets of your articles, blogs, images and videos onto your social media pages is a brand booster. I can get your content to work harder for you by tailoring messaging to your audience and platform.
Word count depends on the platform. To give you the best value, I plan and schedule content posts on a monthly or quarterly basis.
Scripts
For content that requires a visual or auditory component you will need a script. I provide video and audio scripts that clearly communicate your message and assist with efficient production. For infographics and presentations, I provide concise copy that complements your visuals.
Word count can be very variable, depends on the number of pieces, the platform you are using and your objectives. I can make recommendations, but ultimately I’ll be guided by you.
Emails and newsletters
Work smarter, not harder - send your content directly to your subscribers. Regular emails or e-newsletters are the perfect way to nurture your sales funnel, leading your customers closer to taking action and keeping your brand top of mind.
The word count for emails is surprisingly small. Email copy only needs to introduce your articles and get the customers to click through. But don’t be fooled, it takes experience to pick the right words for success.
My Packages
Package - 01
Content Only
What’s included
5 blogs of 250 and 400 words per blog
Between 250 and 400 words per blog.
You provide topics and keywords.
*For additional blogs, a tailored quote will be provided.
Starting at $750
Package - 02
Strategy, Audit & Content
What’s included
Audit – review of current website performance, links, tags, architecture, keywords, current content and competitors
Strategy – goal setting, audience identification, keyword research, planning and scheduling
Content writing – minimum of 5 blogs of 250 and 400 words per blog
*For other content formats and blog quantities, a tailored quote will be provided.
Starting at $1300
How it works
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Contact me! Send me an email through the website or directly.
I’ll give you a call back before the next business day.
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You tell me a bit about your business and I’ll ask some questions and take plenty of notes.
After we’ve talked I’ll send through a proposal with a detailed quote.
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I’ll send you a commencement email, detailing what I need from you, our key milestones and what the expected timeline will be.
“Doggie Diplomas’ social media presence is more prominent as a direct result of Penned by Em’s targeted Facebook and Instagram post which broadcasts topical, up-to-date information. Penned by Em supplies direct, easily digestible content for all my clients. Penned by Em takes much of the promotion of Doggie Diplomas out of my hands allowing me to focus on my passion, Dog Training!”
— Doggie Diploma