CONTENT STRATEGY
Blogs are blogs, why do they need a strategy?
Good question. A blog without strategy is a waste. Having a good strategy ensures all your content (not just your blogs) work as hard as they can. Maximising your exposure and minimising your costs.
A content strategy will get you:
Goal setting and KPI’s
To measure your performance and determine success and return on investment
Audience identification
Find out who they are, what stage of the buying process they are at and what kind of content they are looking for
Keyword research
Define what words and phrases to use (what questions are your audience asking) and determine content topics
Planning formats, scheduling and architecture
Determine how, when and where the content will be constructed
Promotion and backlinks
Planning to get your content seen and traffic to your website
My Packages
Strategy Only
Starting at $500
What’s included
Suggested content KPI’s
Audience identification
Keyword research
3 content headlines only
Audit & Strategy
Starting at $750
What’s included
Everything you get in an Audit PLUS
Suggested content KPI’s
Audience identificatioN
Keyword research
3 content headlines only
Strategy, Audit & Content
Starting at $1300
What’s included
Audit – review of current website performance, links, tags, architecture, keywords, current content and competitors
Strategy – goal setting, audience identification, keyword research, planning and scheduling
Content writing – minimum of 5 blogs of 250 and 400 words per blog
*For other content formats and quantities, I will provide a tailored quote.
How it works
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Contact me! Send me an email through the website or directly.
I’ll give you a call back before the next business day.
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You tell me a bit about your business and I’ll ask some questions and take plenty of notes.
After we’ve talked I’ll send through a proposal with a detailed quote.
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I’ll send you a commencement email, detailing what I need from you, our key milestones and what the expected timeline will be.