EMAIL CAMPAIGNS

Commissioned by Spark Interact, I created copy for an email campaign for Apartment Refurbishments aimed at moving customers through the Sales Funnel. Utilising concise and persuasive language and a thorough understanding of the target audience and their stage of the buying process, I was able to address barriers to purchase as the emails progressed.

As an employee of Prudential Real Estate, I was responsible for planning and executing monthly email campaigns.  This involved the co-ordination and summarisation of content, proofing and contact management.

Working with the Rottnest Foundation, my role includes the planning and creation of quarterly newsletters to members and corporate partners. Writing up to 10 articles per newsletter, I aim to provide comprehensive updates on the achievements and successes of the Foundation whilst also engaging the readers to become part of the journey forward as the charity grows.